Good Business
Two not interconnected thought-starters for you; First, a way of talking about social vs antisocial business: HBR article, "Minimize evil, maximize good." http://is.gd/5p45z Second, a blog post...
View ArticleCultural capital / Social objects
I think the notion of cultural capital/social objects is a really powerful way for advertisers to rethink their approach once they move out of an interruption environment. Imagine a room full of...
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Square Eyes
I'm no apologist for Advertising on Television.But my gut feel is that this data (http://is.gd/5u9mb) is right and *a lot* of people are still watching *a lot* of TV. (I'm watching Bladerunner - well,...
View Article10 Awesome Uses of Augmented Reality Marketing
http://mashable.com/2009/12/26/augmented-reality-marketing/Visuals are an important part of advertising, so it’s not surprising that so many companies have jumped on the augmented reality bandwagon,...
View ArticleSix Social Media Trends for 2010 - Harvard Business Review
David Armano, of Edelman, writes for the HBR: http://blogs.hbr.org/cs/2009/11/six_social_media_trends.html Permalink | Leave a comment »
View ArticleHow to kick the Messaging habit
Death of the Message? Brands are talking more and more and more and more. But we're all listening less. As someone very clever said, there is 'no market for messages'. Problem is, the marketing...
View ArticleTransmedia Narratives: Fact of Fiction
Transmedia Narratives. A real hobby horse of mine. Much easier and more relevant to the entertainment industry than to brands. And yet… brands could learn a lot from the way Hollywood increases the...
View ArticleSocial Capital: making sense of value in Social Media
(Revised 22.02.10) Why? We’ve been talking for a while about how to measure the impact and value of what people and brands do in online social spaces. And what’s the value of a conversation? There is...
View ArticleIntegrated Marketing: Meat & 2 Veg or Sumptuous Dining Experience?
This post tells a story. A story about a recent buying experience and how it shines a light on the way the marketing industry treats integration of marketing channels and activities. *First, the...
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Social Media Will Eat Itself
Right now social media is hot. Burning hot like the sun, with agencies and clients swirling around giving-off all sorts of hot-gasses. But the demise of social-as-specialism is already underway....
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After the Revolution: The Age of Terror
This image: The Death of Marat 1793 by Jacques-Louis David From fabulous ideal to harsh repression The funny thing about revolutions is how they so often turn sour. The French revolution had fabulous...
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Speed Kills
We did a talk at the Eurobest Creative Awards festival last week. It was entitled Speed of Culture. We argued that whilst brands and their agencies need to move at the speed of an ever-accelerating...
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Can you Win Friends and Alienate People?
Thought provoking article for Admap written by DDB UK's very own Sarah Carter and Les Binet. Enjoy. Image by Syberpat There is one word which crops up very regularly on creative briefs - the word is...
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BRAND PROPOSITION OR BLAND PROPOSITION? The questionable role of the...
Writing short sentences on pieces of paper is still core to the craft of Planning. But is it still relevant to the world we are all living in? I'm wrestling with this one a bit, so help me out. With...
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What The Wheel of Concept tells us about the state of digital marketing
I’m sure you’ve all seen the wonderful Wheel of Concept app from Tribal DDB (former employers). You name the brand, its spins the wheel and delivers you a fashionable digital concept (think...
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London Riots: A User Journey
It really struck me how slow the traditional TV news channels were in covering the London Riots. Several times I felt frustrated as I was gathering news of events on the ground via Twitter's "citizen...
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